communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.



1) Interesting presentation about how to make an agency blog on the IF blog (I should know, I put it there :-p)

2) Also, brief round up of chaos day: turned out to be not all that great because apart from having to decide on what to wear in the morning - which got solved pretty fast but not to my immediate advantage - the only serious decision I had to make was whether to buy yet another pair of shoes (which I did because I cunningly chose to ask someone who, I knew, was going to say yes). So, about 8 random decisions and a bunch of flash cards with options later, chaos day needs to be reconsidered and done properly, maybe throughout a whole week.

3) Plus, I met briefly with Andrei from bookblog who was nice enought to tell me how a bookblog is run and what his plans for the future are. Unfortunately, since they were not part of my blinterviews I cannot disclose but it was nice to discuss about love for books.

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