communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Ronewmedia live blogging 4

About digital communication, yahoo and all that

Darren P. from Yahoo: means more inventory for advertisers but with more relevant eyes also; creating a sense of community and engaging with players in the market through search, content (relevant UCG made in ro), personalization via YM and localization (other types of communities)

Yahoo Buzz: what is the latest hot content feeding into; success story for relevance and content from advertisers for the eyeballs but also providing insights to link closer

Behavioral targeting from yahoo: what people look at and estimate what they will be looking at next; two types: engagers (categorically defined content but sick around to take it in) and shoppers (just shop around for something they might like); fragmented audiences and how to reach them --> an exchange of selling relevant eyeballs to the advertisers; bidding on exchanges for impressions mail users may switch to if they want to

Later: Mihai Fanache from mediacafe, possibly saying the same thing only in Romanian. [mediacafe sells yahoo in Romania] while specific content is delivered via specific sites yahoo delivers all the content in one place (mail, messenger etc)

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