communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

5/19/2008

Good books to read


Guy's book "Rules for Revolutionaries" is packed with the best suggestions for further readings.

Here are some I selected:
Donald Norman, The Design of Everyday Things
Barbara W. Tuchman, The March of Folly, from Troy to Vietnam
Thomas Nagle and Reed Holden, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

[as an interesting aside, the pricing book costs 55 in paperback and 28 in hardback :-) pricing strategy, huh?]

2 comments:

homework help said...

The Strategy And Tactics Of Pricing - most great book. It changes my mind about a marketing process. Strongly recommend

alia said...

these books are good to read, i agreearticle writing services