On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

5/11/2008

Evangelism presentation

Am doing a presentation on evangelism marketing in a couple of weeks. More details to come but would be interested to ear what you guys thought about the topic.
What is an evangelist for you? Can you train evangelists? Are they staff or consultants? What do they do...all of these

:-)
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