communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Live blogging from RoNewMedia 1

Leon Levitt speaks about aggregation of audits for their publishing products.
We want fresh eyeballs he says when he speaks about the growth of online. Very conscious of local media and not so much of huge national media;
In the online world there is only one stream of revenue and no more because people expect free news (in the US)
Winning the game is based on having a point of view - online is a form of distribution Solely and for that we need to align the business models (huh???)
They use online to break news not the print press - but they need to think what news because the online is a different medium
The online is an integration of the utility and the content because online needs to be helpful
Behavioural targeting is the key to making money but the solution is to treat all publishing audience as the audience of online and to attract them to online while keeping them hooked offline also
The challenges are the "in beta" status: people don't move fast enough within companies
A lot of the page views are single page view and there's a science in making every page a homepage for a lot of other useful information

No comments: