communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Romania has a third free newspaper, and a second one distributed in public transportation areas [others are Compact and Curentul]
RinG is owned by a "media trust" with powerful political affiliations (although not currently sporting any other titles in their portfolio) and will be a tabloid in both format and content. It is meant to attack head on Compact and, indirectly, Libertatea and Cancan/Click.
I guess if it manages to provide the same "quality" of tabloid content as Libertatea, what with it being free and all, it will be an instant hit. Trash at no cost is a winning proposition.