communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Hugh McLeod is smart

I just rediscovered that rereading some of his stuff...
I mean look at this:

"The hardest part of a CEOʼs job is sharing his enthusiasm with his colleagues, especially when a lot of them are making one-fiftieth of what he is. Selling the company to the general public is a piece of cake compared to selling it to the actual people who work for it.
The future of advertising is internal."

yess! that is a fact...and proof of this is how you can tell when a new manager is in place by the way the advertising for a product changes. So how come we leave internal comms - or the so called brand engagement - to be done by agencies who think this is second hand jobs and screw it up constantly because, right?, there is no pride in making internal comms.

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