I just rediscovered that rereading some of his stuff...
I mean look at this:
"The hardest part of a CEOʼs job is sharing his enthusiasm with his colleagues, especially when a lot of them are making one-fiftieth of what he is. Selling the company to the general public is a piece of cake compared to selling it to the actual people who work for it.
The future of advertising is internal."
yess! that is a fact...and proof of this is how you can tell when a new manager is in place by the way the advertising for a product changes. So how come we leave internal comms - or the so called brand engagement - to be done by agencies who think this is second hand jobs and screw it up constantly because, right?, there is no pride in making internal comms.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.