communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Live blogging from RoNewMedia 2

Jo Groebel - The German Digital Institute

The most powerful force is the community building in Internet - young people don't bother to read newspapers (is he talking with surprise in his voice about web 2.0 :-)?)
We used to think in terms of demographics but this does not apply to online - people are focused on situational needs and moods and that is the answer: provide solutions to situational needs

People tend to overestimate short term innovation and underestimate long term innovation and this is one defining feature of the Internet: in the long term it will get so much better.

Online is about targets that follow kick, emotion, democracy, information processes - the more you can arouse them emotionally he more information they are willing to process

Verbal intelligence on the down and visual intelligence on the up - more attractive is video or images

citizen journalism will not obliterate professional journalism because professionalism will not disappear

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