communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Hits of the web 2.0

ROFLCon is a cool conference I wish i could have attended. One of the brilliant things they had was a screening of the best (over 100k views) "virals" of previous months. Beware these are not cool ads made by cool agencies but they give a whole new perspective on what viral means

ranging from crazy Korean ice cream commercials

to Snoop singing GERMAN pop music

these are really awesome to watch

full list here

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