communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


2007 in quotes

Ed Cotton, who will be speaking at Idea Forum this year, has made an interesting presentation trying to summarize the most interesting developments in 2007 as depicted in quotes. I particularly like Iain's "It's mostly not about things being viral at all, it's just about dark media buying" :-)

have a look at the full presentation

1 comment:

Jan Sifra said...

Very good presentation, thanks for posting.