Ed Cotton, who will be speaking at Idea Forum this year, has made an interesting presentation trying to summarize the most interesting developments in 2007 as depicted in quotes. I particularly like Iain's "It's mostly not about things being viral at all, it's just about dark media buying" :-)
have a look at the full presentation
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.