communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Can you say "viral"?

Simple idea: man jumps over car

Follow-up questions:
- is it fake? (tens of shows on American TV attempted to answer this, thousands of youtube users tried to prove it was fake)
- can I do it? (tens of teenagers tried it despite Kobe saying you should not try it at home)

- can another VIP do it? (tens of responses to the video from other players)

- can he jump something even more dangerous? (Kobe jumps over snakes)

and then the story continues:
- did he really do THAT?
- can I do it?
- what else can he jump over?

That's the story of a viral pure and simple. For Nike.
Plus, in one of the TV shows the crew is heard discussing how they had gone and bought the sneakers the next day :-)


iulian zaharia said...

toate trei sunt fake-uri. prima e totusi cel mai bine realizata.

Bogdana Butnar said...

pacat ca ri fi fost mega tare daca chiar putea sa sara peste o masina :-)

Anonymous said...

ce inseamna fake?
un film artistic, care spune o poveste, este fake?

la fel si acest viral/campanie.
atat timp cat spune o poveste nu are cum sa fie fake :D

offtopic: Bogdana, legata de sectiunea de pe blogul tau "Job Openings", ce parere ai de ?

Andrei said...

as a bball head, i couldn't ignore this post! )) i laughed out loud mostly to this here by the famous TNT crew that covers American pro ball


Andrei K