communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

5/03/2008

Must read for corporations looking for bloggers

Victor Kapra has put together a great "how to deal with bloggers" guide. Very useful if you are a PR manager for a major corporation who spends his/her time trying to keep up with the world, while at the same time participating in all the "productive" 5-6 h meetings with your boss.

It refers mainly to interacting with bloggers and what the best ways are to not mess up your incipient relationship with them.

Full text here

No comments: