communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Ronewmedia live blogging 5

Peter Pavic: New Media (biggest publishers in former Yugoslavia)

News is free on the Internet. Content is free on the Internet. Internet is not a new medium it's a new market (wohoooo, someone said something I like)
Advertising online: brand/image based or performance based
gohome - local real estate search engine - like yahoo answers
Keyword: a multichannel network (smaller players should concentrate on)
Project based advertising: comes out of advertising agencies and very interesting because it creates content but also hard to make something sustainable
He supports network and channels and project based advertising strategies (wohhoooo, he must come from an ad agency)

Val Voicu: about TV getting transferred online (this should be interesting)
later (not)

[left for client meeting but find all necessary info - only ro - at Piticu]

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