Zoso sends me this link on why advertisers don't get the online phenomenon. This follows a week in which me and my team went through hell to push some online projects and they got shot down sometimes by our own people...
Yeah, man, I know what you mean and I am seriously thinking of moving to the Congo
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
1/27/2008
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