After carefully deleting all 200 spam messages in my Yahoo inbox (BTW Yahoo, for fuck's sake do something about your spam control!!), I have learned much.
1. The entire population of the internet is male (there is virtually no spam for women)
2. The entire male e-population suffers from chronic
a. premature ejaculation
b. small penis syndrome
3. The cure for all the above always comes from someone whose grandmother was Spanish (all senders have a Spanish last name)
4. The cure for all the above is Viagra.
5. Anyone can sell Viagra for less than you get it in the shops.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.