On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

1/20/2008

Customer experience



We often forget how important it is. But according to this presentation it can mean the difference between growing your business or shrinking it.

Love this pic especially via
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