comms terminology

:-) I have often noticed that we seem to get bungled down in terminology so much so that sometimes what I think is a worthy job description is the spawn of Satan for my friends.

One of the biggest confusion points in comms is the tag line/ headline/ slogan / campaign slogan question. a brief article on the tag line vs slogan issue here (simple and to the point)
Also:
- headline: first sentence in the copy of a print ad (the main text, the interest builder, the one in BOLD letter if you will :-)
- campaign slogan: not really a term per se usually describes the most powerful headline in a multi headline campaign
- multi headline campaign - integrated campaign where the campaign message is rendered in differently worded phrases with ultimately the same meaning

LATER UPDATE: Andrei points me to this article on the difference between typeface and font. FYI