Romanian is a Latin based language and we are supposed to be francophiles. Interestingly enough, however, when Carrefour first opened all taxi operators used to call it "carefour' [kerfur] and now they also call Auchan - [ocean]. I think it comes from 98% content everywhere being in English rather than any other language.
Maybe one more reason why I write this blog in English. Rather than French that is :-P
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.