My work is a constant source of questions.
Today I was wondering how much we should be asking our consumers to solve for us. We ask them to rate our products, to decide on packaging, an communication, to evaluate our brand, to create content for us. Today, I heard that consumers can also be asked what product they would like the company to produce. Surely that should be a question the company must know in advance..
I mean I understand the concept of crowd sourcing but truly if the consumer knows all and we only do what he tells us, what are being paid for? are we not slaves to a tyrant who's sometimes less informed than us? do we not suck ass? :-)
This deserves more thought.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.