Movie of the evening Cohen Brothers' "No country for old men"
Just a sample:
"- Lewelyn, where are you going?
- I'm fixin' to do something dumber than hell, but Ima doin' it anyway. If I don't come back tell mother I love her.
- Lewelyn, your mother's dead.
- [pause] Then, I'll tell her myself."
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.