communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Bravia balls inspire politicians

See any resemblance between the Bravia commercial and this pic? Well, you should not. The pic is of a political gesture in Italy when the same man who dyed the Trevi fountain red, released half a mil balls down the famed Spanish Steps to stress the Italian "malaise"

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