communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Local talent

Will someone please hire this man to promote...anything!!!
It's the best genuine content I have seen lately in Ro. Via


livium said...

I think this type of approach will be far better to promote an Eastern European Car than that Logan campaign on Blogs. To show that something is funny about your cheap Eastern-European car could be appealing for the young audience (who has a certain level of budget). And it’s viral on the net. HIT.

Bogdana said...


livium said...

It would be cool to have episodes of never-ending competition between two rival cars from the East(something like Pepsi vs. Coke). Or Eastern car against Western car. But I think it’s hard to run campaigns on local brands as there are not so many strong independent local brands. Actually, I am so ignorant: I can’t tell 5 Romanian brands which can be successfully promoted abroad.

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Bogdana said...

Liviu, daca te intereseaza subiectul hai sa asteptam sa treaca prapadul de afara si sa il vizitam pe baiat. macar putem sa avem o discutie faina cu el, if anything at all :-)