communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Thought of the evening

Ikea should charge for product usage or rejoice that they have found the most profitable form of co-marketing: all Romanian commercial shot after the opening of their store feature Ikea furniture on the set (famously BCR, Danone Activia, Tnuva) :-)
Which also means that Ikea has been branded the aspirational home furniture for Romania's pretend middle class.

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