communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
is important and means that when you prepare a piece of communication you cannot simply launch it out there and hope it will disseminate itself and mold itself on any media available. I am not particularly crazy about this content created for Jawbone but check out the endframe.
It's blog, Facebook, download, e-mail, link, digg ready. This means that your consumer will not have to google it for download, youtube it for embedding and all that. Presto, you've made someone's life easier and that, my friend, is being online ready.