communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

1/20/2008

Whoa, talk about UGC

This little movie has 31 MILLION views on youtube. More than any commercial we've probably ever made in Romania. And it looks like it cost, hmmm, maybe 10 dollars...
whoa ...


3 comments:

Stefan Stroe said...

I wonder who was the audience of this "pis av art".

I'm not into Maths as I used to be 6 years ago, but I can tell you that a TVC that delivers 1,000 GRPs TVC in Romania could deliver 1,000 x 197,000 views/impressions.
This makes ~200 MM views.

So YouTube is still a tiny baby.

"RoTV killed the Youtube star".
:)

Bogdana said...

With the one difference that these people on you tube actually WANT to see the spot as opposed to our 200 MM where i bet 80% really do not but have no choice...
I like to believe that we are not in the business of stuffing spots down people's throats :-) I know I am not.

ionela said...

...and also with the difference that "views" are not the same thing with "viewers";

so, thay might be 200MM views on TV of the same TVC but the problem is that some people might see the same TVC 3-4-5 etc times (minimum 3 times in order to make them act/ buy as per some studies) so this 200 MM might be less than 20 MM viewers.