I remembered that I used to have some fun doing the planner meetings a while back and I was thinking that maybe we could do that again. Only maybe this time we might make them more like grown-ups and call them coffee evenings and talk about lots more stuff than just planning, like comms, design, digital, etc etc. I have no idea if anyone is up to this kind of stuff anymore, but just thought I'd give it a try.
If you want to join, meet us Thursday at Amsterdam (whehehehei, it's open again) round 19.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
1/14/2008
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