Quote my younger planner colleague: "This client of ours has an uncanny talent for developing less performant products later than any of its competition. What am I expected to do?"
which only goes to show how capitalism is understood in Romania where it is still possible to come out with a useless product and still market it shamelessly
kindof connected to what i was writing below
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.