communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

1/22/2008

On / No substance

For a couple of days I am haunted by the realization that nothing I have been doing since the year started has any substance. I have virtually no time to stop and think,to rethink even less and to understand almost at all. This means several things: I write meaningless posts, badly researched, badly argumented and poorly worded (of course the latter I do a lot); I rely on first ideas for briefs, I take no time to do briefings properly and I simply rush through explanations. I spend a lot of time writing down things I have to do, I don't even try to prioritize anymore and I don't sleep at night because I go past my usual bedtime writing e-mails and forcing some extra pages in. I rush through feeds and whine on my blog. I force myself to plan stuff for my personal life and rush decisions because I know it is now or never because of all the above. I twitt (which I despise) because I fool myself this keeps me in the game.

But right now I have no solution.

LATER EDIT: another symptom, you try to maximize time by doing two things at once, bathing and watching the latest conference videos :-) I wonder if the Mac is waterproof

6 comments:

Anonymous said...

Now we know u have a cool-trendy Mac. Try have showers, not baths. This should help at least the Mac...

Bogdana said...

:-)

Ben Terrett said...

Cheer up!

Bogdana said...

Ben, you're a very succint adivce giver :-) I like that. I am trying top do just that.

carmenste said...

are we real burn out examples?

Bogdana said...

@carmenste - yeah, i think we might be :-) maybe we should start a cupcake shop, there's thir really awesome one in Protobello and those people seem rather happy :-)