Definition of stand-up: "think of a guy who can make you laugh without tickling you". Funny? maybe.
Now put it in this context: one huge bouncer clad in a red tight tee that says "don't fuck with mr. zero" and one stand-up comedian's friend explaining the above. Now imagine the bouncer's expression... priceless, as says one credit card. (thanks andrei and sergiu)
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.