communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Some smart stuff from Netcamp

Saw just one seminar because I was busy at work but i took down these:

- treat any screen like a TV screen
- don't make people install applications to use your product
- don't upload crap on your website
- moderate through common sense
- when you have an idea, just do it, don't rely on the analysts and the press to tell you whether it will work or not. they only write about what they have seen and, if it's been seen, then you're not really making anything new
(Rodrigo from

Rodrigo's speech was filled with that thrilling common sense of someone who has created something meaningful by doing only the right things. When asked what he would invest in next, he said exactly what I wanted to hear: something he is passionate about or something that solves a problem (see, it's as easy as that when you start with the right objective)

Also his four steps to successful marketing:
- wear orange pants
- use your product on yourself as often as possible
- bring stickers and convince people to wear your tshirts
- talk smartly about your product


No comments: