communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

12/19/2007

Try your profiling muscles at this

In case you were wondering how profiling works this test by Grant is an excellent example. I got it via Russell and I think it's an excellent example of how you can think about culture and the world around you. Try it, it basically asks this

"A man approaches a woman in Union Square and asks, "Would you watch my dog while I run into the health food store and buy yogurt?"
She falls to her knees and says to the dog in question, "Look at you, Mr. Doggy! Aren't you a doggy-woggy?"
Please unpack."

And if you've ever wanted to go work for W+K now is your chance to prove that language and cultures cannot be barriers in the true sense of the word.

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