communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Try your profiling muscles at this

In case you were wondering how profiling works this test by Grant is an excellent example. I got it via Russell and I think it's an excellent example of how you can think about culture and the world around you. Try it, it basically asks this

"A man approaches a woman in Union Square and asks, "Would you watch my dog while I run into the health food store and buy yogurt?"
She falls to her knees and says to the dog in question, "Look at you, Mr. Doggy! Aren't you a doggy-woggy?"
Please unpack."

And if you've ever wanted to go work for W+K now is your chance to prove that language and cultures cannot be barriers in the true sense of the word.

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