communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

12/02/2007

The grossest mistake in management

Is this "This will never occur in my category" or "this is not what my customers expect of me". It's like saying that if they have sliding doors in star trek, this does not mean we will have sliding doors in real life. The essence of economics is that is something works one place someone will find a way to make it work everywhere. And when you get there only your customers' willingness to stick by you will save you. And where does that willingness come from: from your brand.

A recent acquaintance told me about Blyk, an MVNO that delivers (almost) free voice and text to Young Adults in exchange for them receiving advertising on their handsets (you get app. 300 texts and app. 40 minutes free of charge monthly). Now this is not the revolution I was expecting but as you see from their ad below they have gotten the hang of something: free, paid for by ads. Like the newspapers. Soon someone will find a way to give you ALL minutes and texts free. The question I ask telecoms everywhere is "can you beat FREE"?



:-)

2 comments:

Dragos Novac said...

more in the same category: 1 & 2. easymobile actually closed down a while ago because apparently free is not as easy as making a business model work. even if google shows us that it's possible but telecom industry is a different beast in its entirety .

Dascalescu Dan said...

I think that parents don;t feel that comfortable about letting their 16 year old child become a target for more advertising messages.

Other than that, it sounds really ok. Just as long as they keep at MMS level.

And I do believe it is quite hard to do without enough clients and companies lining up to post their messages.