On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

12/21/2007

thought of the afternoon

Why is it that nowadays everytime we say tech we mean something related to Internet, software or computers? We never mean technology as in an engine anymore...times are a'changin..
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