True observation from reading lots of Ro blogs --> talk about dating or relationships or love or whatever big category all of these fit into. You will IMMEDIATELY get loads of comments from either: the single feminist, the secret women-hater whose GF abuses him verbally, the "cool boys" - wannabe serial daters, the players, the haters, the experienced ones etc etc. It never fails. Your blog can bring light into matters of global importance, it can discuss the most recent discovery in cancer cure and yet, the biggest traffic will, undoubtedly, come from your one puny post about relationships and love and dating.
Brief and unprofessional anthropological conclusion: people who surf the blogosphere don't have much of a social life ????
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.