On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

12/06/2007

After Netcamp

I felt like watching this again



Some speakers used it in their presentation. It's a true philosophy of the Internet as writing and if ever i could imagine a Digital Church, this would be its Bible's first chapter.
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