communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


The best things that happened to Romanian advertising in 2007

My list

strange though how two of them come from agencies which are not Romanian (Orange is done by W+K and Dero let's be honest is practically written by BBH) and two are made by the same copywriter in the same agency :-) (way to go Raluca!!)


Stefan POP said...

Multumim foarte mult pentru includerea pe lista si chiar si pentru faptul ca ai crezut ca Dero este facut de BBH. De fapt Dero este 100% facut de PUNCT Advertising.

Stefan POP (PUNCT Advertising)

Bogdana said...

Stefan, no prob. Stiam, si asa umbla vorba in industrie, ca BBH a facut strategia pentru DERO si ca directia de comunicare e data de ei. Daca am gresit imi cer scuze :-) si way to go

belfegor said...


ca sa fiu corect.
BBH se ocupa de strategia brandului per ansamblu dar aceasta campanie este facuta de Punct.