On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

12/12/2007

Thought of the evening

Craftsmanship is a thing of the past. They used basic, ugly tools to make wonderful, beautiful things. Today we use wonderful, beautiful machines to make basic, ugly stuff.
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