Yeiii! Somebody has taken pity on us poor mortals and has compiled a list of medical myths that have absolutely no substantiating information. So shave away at those legs because the hair will not grow back thicker, stop drinking flavorless water because liquid intake can be any liquid intake and much more. read the complete list here via Ze
This brings me to think how more accurate information about effects of drugs or causes of popular diseases might influence advertising. What if our consumers actually knew what Q10 as an enzyme does? Would we still be able to sell Nivea as a miracle cream? Lack of information is really a blessing for advertising as it is done today.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.