On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

12/10/2007

Though of the evening

Everything fades at the sight of common sense. This is however not valid for the people who do not recognize common sense. And 80% of people today do not recognize common sense.
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