It's occurred to me [as I am trying to invite a person over to Romania to do some trainings here] that blogs ARE some of the most effective closed-community means of promotion available.
I mean when you want to get the buzz going in a certain community you simply connect to the top bloggers of that community and then let them do the work. Netcamp organizers did something similar when they pushed discounted tickets to top bloggers in Ro (just one example linked, because Radu is too cute). The trick is however not to simply place your message there but to make them part of conveying your message, get them involved. This usually means that their readers will link to them with similar messages and there you have it: instant word of blog with minimal spending.
As always there are some basic rules:
- relevance: don't use blogs on tech is you're pushing a bra competition
- professional: do your homework because the blogger will not compromise if your stuff is shit
- honesty: ask them straight out, pay them and you'll get phony and phony smells a mile away
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.