communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Thought of the afternoon
Advertising that stems from a desire to make profit for the agency or to get awards can only be irrelevant to the consumer as it caters to the egos and personalities of either the company CEO or the agency's managers. And neither one shop at your local grocery store.