On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

11/30/2007

We have candidates

Starting today two crazy people will be analyzing every move they make in connection with brands and pretending they are not really doing it. This following this.

Dan and Melania, the future gurus of brand interaction have today been briefed on their assignments. Relevant discoveries to follow.

Many thanks for their utter and unexplainable lack of desire to be reimbursed for allowing us to use them as guinea pigs.
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1 comment:

Dan said...

If I want to be a guru someday...I ahve to start at one point. Bogdana is also a nice person, so this will be quite fun!

12/01/2007

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