communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Pretty much a thought of the evening: I am going through a bloglife crisis. This changing of templates is a sign. If you experience the same know that there are no available decent templates I could find (in case you really want to change, check for yourselves here and here)