On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

11/14/2007

Thought of the evening

borrowed: managers trump companies, meaning that if you want to build a team, your people will stay not for the company you are building the team in but for the man/woman you are. I s'pose it should work in advertising too...
from here
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