communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Thought of the evening

borrowed: managers trump companies, meaning that if you want to build a team, your people will stay not for the company you are building the team in but for the man/woman you are. I s'pose it should work in advertising too...
from here

No comments: