communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.



Today I read three profiles of different people... of all three I envy most this guy

Jeff Gomez: He was a kid growing up in late 60s/70s in the Manhattan projects, where he felt like an outsider. In order to deal with this, he became involved in Sci-Fi media. Created his own Godzilla content by repurposing mass media imagery found in magazines. As he got older, he began to explore mythology and fantasy worlds, and was floored by the realism of those worlds. He wanted to emulate this, and find a system of rules that allowed him to do that, such as D & D. He needed to find a way to make fantasy worlds accessible to other people in the projects, and he began to get a sense of what the interactive experience was like for non-fans. Started looking to BBSes as places to extend the role-playing worlds. He predicted that there would be this kind of ongoing storyline on TV and these would go back into novels or video games, and low and behold this came to be. He began writing Palladium books, and Valiant comics. They asked him what character to pick to make into a video game. Suggested Turok, the Dinosaur Hunter, who ended up becoming a major property for Acclaim. Later brought Magic: The Gathering to Acclaim's attention. Now heads Starlight Runner Entertainment, which takes intellectual properties and develops fictional world around them.

He speaks here

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