On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

11/13/2007

Thought of the evening

The reason tabloids are so popular is because it's in our nature to hunger for drama. Education only smothers the impulse.
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