I am working on a brief on hair loss medication. Somehow my stylist found it necessary to help me reach a deeper understanding of what that is like by cutting my hair REALLY short.
Sometimes the best insights come from experiencing the situation yourself. I have a feeling this will be a great brief :(
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.