communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Radu was praising the good sense of a labeling strategy by a clothes manufacturer some time ago, and it was only when running into some counter examples of my own that i realized how often we DO pay attention and get annoyed.
These are (forgive pics taken with lousy 1 MP phone camera) two products whose labeling and instruction methods strike me as appalling.
One is a medication prescribed for mild infections and the other is a face cleaning gel. The medication remarkably says, among others, that side effects might include headaches, nausea and PARANOIA WITH SUICIDAL TENDENCIES, while the gel suggests at the end of its 'how to use' that it can just as well function as shaving cream for men. Now, the more I think about it, the more it becomes clear that Yes, thank you, I would like to know in bold, fat letters if taking your pill is going to make me jump off a bridge screaming "they're after me" or if your cleansing gel is going to give me a beard!!