communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

11/17/2007

Confirmation

It's true, Bucharest should not be the norm for what we do. Things are so different when you go 410 kms to the north ... (listening to people in focus groups)