Iasi is cold but welcoming - my first impression is that there simply are not enough cross walks although we drove over a few in the neighboring villages. But people seem to compensate by being very decent drivers and stopping to let you cross. there is this feeling of poetry in everything people say because of the accent (yes, I am one of those people who love it because it is nice for storytelling) and the anticipation of good food.
So, feeling generous I think i will not say look, i told you so, but simply direct you to read this pamphlet on coherence and what it means from Richard. Maybe this will clarify some lingering doubts about the much-brandished consistency "as in using the same picture all over the communication".
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.